About four years ago, when I was nearing the end of my Drunken Fuck-Up period, something similar happened. My then-bossfriend was a big Bondy fan, and as she was just getting her blog up and running, we generated content by writing about the times we’d seen his shows. Between the two of us, I think we averaged about one post a week — more if you count boss-lady’s weekly Livejournal picspamming.
This was right after When The Devil’s Loose, before Believers, and in between tours, so we sort of single- (quadruple-?) handedly provided a lot of free publicity for the guy. There was a period of time wherein that dude from Buddyhead and I were the two people writing most about Bondy on the internet, which was a dubious honor. All I gotta say is, it was really fucking weird and uncomfortable to Google the guy, which I had to do for blog research, and have my own name come up.
Around then, Boss Lady had shifted to writing mostly about Dan Auerbach, who hadn’t won a Grammy award yet. Dan’s uncle took notice, Dan himself apparently started reading the blog, and comfortable or not — suddenly Boss Lady was on the map.
I’m not sure which of these factors ultimately led to people noticing me, but they did, and some of them got in touch asking if I could pass a message along to Bondy or help them set up an interview or whatnot. Somewhere along the way I had realized he was a real trick to contact, and all these requests (from real music bloggers, nonetheless!) really drove it home.
In my first real work of self-promotion and public relations, I was like “no, I can’t be your ‘In’ with this weird indie rock star, but I do have a fairly entertaining Twitter feed … ?” Thus was born my internet fame, such that it is.
So I indirectly owe Bondy, I guess, and can only hope he would be proud of what he accidentally wrought. I thanked him electronically once, but it’s impossible to know whether or not he reads his email, and I haven’t seen him in person for approximately three years either. Which means, who knows, and also I still couldn’t be anybody’s In even if I wanted to. But you’re still welcome to read my social media feeds. I try to keep it entertaining for you all.